Director, Marketing APAC
On-siteSeoul, Seoul, South Korea
Job Summary
Develop and execute regional marketing plans aligned to business growth priorities across APAC markets. Translate global strategies into actionable programs while supporting market-specific opportunities and ensuring brand consistency. Lead integrated campaigns to generate qualified demand, expand Account-Based Marketing initiatives, and strengthen customer lifecycle retention. Partner with commercial leadership to align priorities, drive pipeline development, and provide market insights. Build regional capabilities by developing teams and advancing digital marketing, analytics, and automation. Measure performance against key KPIs including MQLs, SQLs, and campaign ROI to optimize investments and support regional growth goals.
Required Qualifications
- 8–12+ years of experience in B2B marketing, commercial marketing, demand generation, or growth marketing
- Experience leading marketing programs across multiple countries and cultures
- Proven ability to drive measurable pipeline and revenue impact
- Experience operating within matrixed global organizations
- Strong partnership experience with commercial leadership teams
- Strong understanding of B2B marketing and commercial growth drivers
- Expertise in demand generation, digital marketing, customer engagement, and analytics
- Ability to interpret data and convert insights into actions
- Strong stakeholder management and influencing skills
- Excellent communication, collaboration, and leadership capabilities
- Strong balance of strategic thinking and execution excellence
Desired Qualifications
- Bachelor's degree, English major preferred
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.