Director – Marketing – APAC (Asia Pacific)
RemoteMinneapolis, Minnesota, United States or Thailand
Job Summary
Develop and execute strategic marketing plans, annual calendars, and brand strategies for assigned APAC countries, ensuring alignment with franchisees and internal teams. Lead the rollout of new product innovations, manage digital and social media programs, and oversee comprehensive grand opening plans for new stores. Direct advertising agencies, approve creative materials, and conduct consumer research to identify market trends and penetration opportunities. Provide financial analysis of sales trends and media investments to shareholders while managing Franchisee Advisory Councils. Requires 8+ years of marketing experience in a franchisor organization, fluency in English, and 25% local and international travel.
Required Qualifications
- B.A. or B.S. Degree in Marketing or related field
- MBA
- 8 plus years of prior Marketing experience in consumer-related marketing organization(s)
- Experience working within a franchisor organization
- Experience with planning and executing digital and social media marketing programs
- Experience consulting on, planning and influencing trade zone level execution of LSM programs
- Experience effectively managing marketing staff
- Demonstrable record of achievement in creating and leading a pipeline of product innovation across multiple platforms
- Track record of clear product successes, creating and leading from product inception to launch
- Strong ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment
- Creative thinker who can quickly develop innovative ideas across a wide variety of business units
- Relationship building skills with the ability to influence senior franchisee leadership without direct authority and to create mutually beneficial relationships with both internal and external clients
- Strong written and verbal communication skills, with the ability to articulate marketing strategies to a variety of audiences
- Well organized with a high attention to detail and accuracy
- Ability to collaborate in a team environment
- Ability to lead projects involving other departments such as R&D, Operations, Training and Supply Chain and complete projects within deadlines
- Proficient in Microsoft Word, PowerPoint and Excel
- Verbal and written fluency in English
- Valid passport with no restrictions to global travel
- Travel required for internal and external meetings
- Local and international travel is required and is approximately 25%
Desired Qualifications
- MBA preferred, or equivalent experience in lieu of degree
- Experience working within a franchisor organization, preferably a QSR brand
- Thai language proficiency
- a strong plus
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