Director, Marketing and Content

Lead, develop, and execute integrated brand, segment, and product marketing and GTM plans aligned with business objectives. Manage directly earned and paid media, influencer marketing, content, print advertising, out of home, tradeshow, and events while negotiating media buys to maximize ROI. Oversee the creation and distribution of high-quality, audience-targeted content across formats such as brochures, white papers, case studies, and scripts in close collaboration with digital marketing teams. Lead, mentor, and develop a high-performing team of off-line marketing professionals, establish clear goals and KPIs, and effectively manage the departmental budget and vendor contracts. Define and track KPIs to measure campaign performance and provide actionable insights for optimization. Maintain consistent application of corporate brand guidelines across all touchpoints for Beretta, Sako, Tikka, and Manurhin brands.