Director, Market Insights & Product Development
On-siteAtlanta, Georgia, United States
Job Summary
Lead a fast-moving team of industrial designers and insights leaders to build a scalable innovation engine that rapidly moves consumer insights into shelf-ready products. Own the end-to-end connection between voice of customer, product design, packaging, and commercial performance to drive high-velocity launches across tools, hardware, and DIY categories. Leverage POS data, digital shelf analytics, and competitive intelligence to uncover unmet needs and translate them into clear product briefs that outperform in big-box retail and e-commerce. Partner with Asia-based OEM partners to balance speed-to-market with margin, quality, and retailer requirements while optimizing SEO, PDP content, and ratings velocity. Drive development of differentiated product lines in hand tools, power tool accessories, storage, and safety to dominate both physical shelves and digital search results.
Required Qualifications
- 8+ years of progressive marketing and product leadership in CPG
- BS degree in Business or related field of study
- Proven success launching high-volume, high-velocity retail products
- Experience with private label and/or OEM development
- Demonstrated ability to build brands and products that succeed in big box retail and online marketplaces
- Strong expertise in packaging, product differentiation, and consumer-led innovation
- Hands-on experience driving eCommerce conversion and digital shelf performance
- Deep understanding of tools, hardware, and DIY categories, including pro vs. DIY segmentation
- Strong grasp of purchase drivers: performance, durability, value, and brand trust
- Ability to spot trends and whitespace opportunities ahead of competitors
- Experience working with international sourcing and development teams, especially in Asia
- Strong operator who partners effectively across sales, product, sourcing, and digital commerce
- Builder with a bias for action and pace
- Data-driven, commercially focused, and highly accountable
- Comfortable making decisions quickly and scaling what works
Desired Qualifications
- MBA preferred
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