Director Manager CRM Klaviyo Email Marketing Lifecycle Loyalty
$140,000–$170,000 year
RemoteNew York City, New York, United States
Job Summary
Lead end-to-end lifecycle strategy and automation roadmap, building logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze, or similar platforms. Implement real-time data triggers and advanced segmentation to architect behavior-based messaging flows that engage customers through onboarding, first purchase, repeat, cross-sell, and reactivation stages. Collaborate with acquisition, CRO, sales, and creative teams to align messaging across email, SMS, direct mail, app push, and phone touchpoints. Design and run A/B tests to optimize open rate, CVR, RPR, and LTV while owning platform performance reporting, journey audits, and continuous improvement cycles.
Required Qualifications
- 6+ years in retention/lifecycle marketing
- Proven success scaling personalized multi-channel journeys
- Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship
- Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
- Comfortable building systems that integrate CRM, CDP, and data warehouse insights
- Excellent project management and cross-functional collaboration chops
- Experience with subscription, mobile-first, or physical/digital hybrid products
Desired Qualifications
- Ideally in DTC, eCommerce, or app-based environments
- Experience with Braze or Airship
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