Director, MAI Search
Hybrid · London, England, United Kingdom
Job Summary
Director, MAI Search at Wavemaker is responsible for coordinating and delivering UK-based and Global Hub mobile app-install campaigns, including tracking/reporting with Kochava. You’ll manage campaign output for your team, ensure governance and adherence to best practices, and drive MAI activity across search, social, and display to optimize app-download results. The role involves client and partner management, building strong relationships, advising on platform/device trends, and leading a team of Account Executives and Account Managers. You’ll focus on operational excellence, process automation, and achieving performance KPIs while contributing to revenue and service opportunities. A hybrid in-office arrangement is noted; the position requires strong leadership, strategic thinking, and hands-on planning, buying, and optimization across channels, with a UK-based right to work.
Required Qualifications
- Experience in performance media with expertise across app campaigns across channels
- Strong understanding of MAI in performance and digital ecosystem, especially search
- Experience with app download/mobile campaign tracking options and MMPs (Kochava preferred)
- Knowledge of search, social and display channels
- Ability to set performance-centric KPIs and evaluate activity
- Proven people management and leadership abilities
- Academic backgrounds in maths, data, or media of interest; digital marketing qualifications are a plus
- Excellent organizational and communication skills
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