Director, Loyalty & CRM
$80,000–$120,000 year
Hybrid · Bensalem, Pennsylvania, United States
Bensalem, Pennsylvania, United StatesHybridFull Time$80,000–$120,000 yearSenior LevelNot SpecifiedUnknown
Type
Full Time
Level
Senior Level
Education
Not Specified
Company size
Unknown
Job Summary
As the Director of Loyalty & CRM, you will define the long-term vision for loyalty and CRM programs, focusing on maximizing customer engagement and retention. You will lead the lifecycle marketing team, delivering multi-channel campaigns and aligning strategies with brand and digital initiatives. The role demands proven experience in scaling loyalty programs, strong analytical skills, and the ability to influence senior stakeholders across functions.
Required Qualifications
- 8–12 years in loyalty, CRM, or lifecycle marketing roles
- At least 3+ years leading teams
- Proven track record of building or scaling loyalty and CRM programs
- Analytical mindset with the ability to connect data to business impact
- Excellent cross-functional leadership and communication skills
Desired Qualifications
- Strong lifecycle marketing expertise across email, SMS, push, and in-app
- Familiarity with CDPs, GA4, and marketing automation platforms
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.