Director, Lifecycle Marketing
$125,000–$140,000 year
RemoteUnited States
Job Summary
Lead client management and strategy for Email & SMS accounts, overseeing onboarding, transitions, and high-value stakeholder relationships to drive growth and eliminate waste. Manage team development through weekly 1:1s, coaching, and goal-setting while collaborating with internal leadership to resolve escalations and optimize financial KPIs. Drive innovation by implementing cutting-edge tactics across lifecycle channels, including real-time messaging and analytics, to enhance customer engagement and lifetime value. Maintain deep industry expertise to steer client education and ensure strategic alignment of all marketing operations.
Required Qualifications
- 10+ years of experience in Email & SMS Marketing roles
- Proven track record of executing successful campaigns
- 3-4 years management experience
- Expertise in at least one ESP
- Expertise in at least one SMP
- Expertise in overlay/real-time content/onsite messaging vendors
- Bonus if it's Klaviyo, Braze, Iterable, or SFMC
- Demonstrated success analyzing data and using analytics tools to drive marketing decisions
- Advanced computer skills including Google Suite
- Advanced computer skills including Microsoft Excel
- Advanced computer skills including PowerPoint
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
- Excellent communication and interpersonal skills
- Ability to work effectively with external and internal teams
- 100% remote work availability
Desired Qualifications
- Bonus if it's Klaviyo, Braze, Iterable, or SFMC
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