Director, Lifecycle Marketing

Director, Lifecycle Marketing to design, execute, and optimize end-to-end customer journeys across modern CRM platforms (Iterable, Braze, Customer.io, SFMC) within a fintech context for Canadian customers. Key responsibilities include journey and campaign execution (always-on, event-driven campaigns and launches), content and messaging strategy, segmentation and targeting, performance monitoring and experimentation, cross-functional partnership with product teams, and governance/QA of communications. Desired capabilities include expertise in multi-step automated journeys at scale, strong value-prop framing and tone, segmentation fluency, experimentation mindset, systems thinking, and comfort collaborating with product teams. The role is embedded within a product program, with a focus on delivering high-quality lifecycle communications and driving measurable engagement and retention. Works with teams across Canada, with offices in Calgary, Winnipeg, and Toronto, and involves in-person collaboration. Equity participation may be available for select roles. Strong fintech/consumer product experience is a plus.