Director, Lifecycle Marketing
On-siteRockford, Illinois, United States or Sussex, Wisconsin, United States
Job Summary
Drive B2B Marketing transformation by developing and executing customer-centric omnichannel journeys and proactive lead generation to enhance engagement with buying influencers. Conduct vertical market research and analysis to inform segmentation, campaigns, and customer experience initiatives, while designing journey maps and optimizing touchpoints. Lead the shift from reactive acquisition to proactive generation in partnership with Digital Marketing and Sales, managing KPIs for qualified leads, conversions, and pipeline growth. Direct marketing channel operations teams using CRM best practices and apply data-driven insights to improve campaign performance across all channels.
Required Qualifications
- Bachelor's Degree: Marketing, Business Administration, or related field
- Minimum 8-10 years of experience: B2B Lifecycle marketing, CRM, or related field, with a proven track record of developing and executing successful customer-centric omni-channel vertical campaigns working across different buying personas
- Experience managing direct reports
- Leadership Skills: Proven ability to lead cross-functional teams and collaborate with senior leadership including demonstrated partnership across Marketing and Sales
- Strategic Thinking: Strong strategic thinking and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights
- Communication and Influencing Skills: Excellent written and verbal communication skills, with the ability to present complex ideas and influence senior leadership and stakeholders
- Data-Driven Decision Making: Experience with data analysis tools and ability to apply data-driven insights to drive improve campaign performance
Desired Qualifications
- MBA or Advanced Degree: Master's degree in Marketing, Business Administration, or related field
- Industry Experience: Power generation, energy, or related industry experience preferred
- Platform Experience: Experience with 6sense and Salesforce technology platforms
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