Director, Key Opinion Leader Marketing, Rare Disease
$190,500–$265,000 year
On-siteCambridge, Massachusetts, United States
Job Summary
Own and evolve the enterprise peer-to-peer engagement strategy across the U.S. Rare Disease portfolio, establishing frameworks for KOL, speaker, and advocate engagement that maximize scientific influence. Build a credible, science-driven peer-to-peer offering aligned to portfolio priorities, including tools and resources for the TLL team. Prioritize peer-to-peer programs and channels to expand reach, while building and managing the congress roadmap to continually improve associated processes. Ensure a single, cohesive peer-to-peer experience aligned to brand strategy, leveraging peer influence to support disease-state awareness and treatment adoption. Own the portfolio speaker bureau strategy, governance, and operating model, including oversight for contracting, fair market value rates, and HCP transparency. Define and lead the portfolio congress strategy, directing integrated engagement plans that advance education and support portfolio growth. Serve as the center of excellence for peer engagement, establishing standards, KPIs, and budget planning to optimize program performance and ROI.
Required Qualifications
- Significant experience (12+ years) of commercial pharma experience, including U.S. peer-to-peer, speaker, or HCP marketing roles in rare disease and/or specialty markets
- Proven success managing a speaker bureau, delivering peer-to-peer programs and working with KOLs
- Proven experience planning and executing local, regional, and national congresses
- Experience building peer-to-peer and speaker programs in rare or ultra-rare diseases
- Strong understanding of medical, legal, and regulatory (MLR) requirements governing peer to peer programs
- Strong communication and interpersonal skills along with the ability to influence others
- Demonstrated ability to lead cross-functionally and influence senior stakeholders
- Strong scientific/medical aptitude and experience including knowledge of complex therapeutic areas and dynamic treatment landscapes
- Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
- Knowledge of regulations associated with promotion and industry-supported scientific education activities
- Bachelor's degree (BA/BS) required
- Fluent in English
Desired Qualifications
- Advanced degree (MBA, PharmD, MSc) preferred
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