Director, Integrated Social Performance Operations
$150,000–$170,000 year
HybridNew York, United States
Job Summary
Lead performance intelligence across Spectrum's paid, owned, earned, influencer, creator, and social listening ecosystem. Synthesize data from multiple agencies and channels into strategic recommendations that improve business performance, not just reporting. Translate performance data into prioritized recommendations instead of descriptive reporting to help Spectrum make smarter investment, creative, audience, and content decisions. Partner with Paid Media, Organic, Influencer, Community Management, Creative, Analytics, and Client Leadership teams to convert insights into coordinated optimization plans and track recommendations through execution. Own integrated measurement frameworks, scorecards, and reporting standards while designing cross-channel testing programs to improve media, creative, and content effectiveness.
Required Qualifications
- 10+ years leading social performance strategy, intelligence, measurement, and optimization across paid, owned, earned, influencer, and creator ecosystems
- Experience synthesizing cross-channel data into strategic business recommendations
- Background partnering across social paid, owned, earned, influencer, creative, and analytics teams
- Executive-level storytelling and client leadership experience
- Deep expertise across Meta, TikTok, Reddit, YouTube, LinkedIn, Pinterest, Snapchat, and Nextdoor
- Strong understanding of MMM, Lift Studies, attribution, Adobe, first-party measurement, and social listening tools (i.e., Hootsuite/Sprout)
- Experience with Tableau, Power BI, Looker, Excel, and automation tools
- Strategic, collaborative leader who connects data to action, challenges the status quo, and drives continuous optimization across Spectrum's integrated social ecosystem
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