Director, Integrated Marketing
$162,900–$210,800 year
Remote · United States or Minneapolis, Minnesota, United States
Job Summary
Director of Integrated Marketing leads a team of Integrated Marketing Managers to drive demand generation and customer lifecycle marketing across multi-channel programs, aligning with Sales, Customer Success, Product Marketing, and Revenue teams. Responsible for defining and driving integrated marketing strategies that span the full funnel—from new business acquisition through customer retention and expansion—while overseeing multi-channel campaigns (digital, email, events) and ensuring data-driven optimization, segmentation, and performance metrics to improve pipeline, engagement, and revenue. Requires leading a team in a SaaS or subscription-based environment and collaborating across cross-functional partners to deliver measurable impact across the customer journey.
Required Qualifications
- Bachelor’s degree or equivalent
- 8+ years in SaaS/subscription marketing
- 2+ years in people management
- 8+ years running integrated marketing campaigns in SaaS
- Experience leading integrated marketing for SaaS/subscription-based business
- Data-driven campaign planning and measurement
- Strong strategic thinking and execution
- Fluency with social media and marketing automation
Desired Qualifications
- Bachelor’s degree or equivalent combination of education and experience
- 8+ years of relevant experience in SaaS or subscription-based environment
- 2+ years in formal people management
- 8+ years developing and running integrated marketing campaigns in SaaS or subscription-based environment
- Experience leading demand generation and customer lifecycle marketing
- Data-driven campaign planning and measurement
- Strong strategic thinking and operational execution
- Proficiency with social media, marketing automation, and multi-channel campaigns
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.