Director, Insights
HybridMiami, Florida, United States
Job Summary
Build and establish the Insights function, defining vision, research capabilities, and strategic frameworks to drive consumer, brand, and market decisions across the organization. Develop and execute the consumer and brand insights strategy to inform brand growth, innovation, and portfolio choices while partnering with Brand Management, Product Development, and Commercial teams. Lead qualitative and quantitative research initiatives including concept, product, claims, and message testing, alongside brand health measurement and Marketing Mix Modeling to optimize investment decisions. Manage external research agencies and continuously evaluate emerging methodologies, including AI-enabled platforms, to enhance the speed and quality of consumer learning. Translate complex data into compelling narratives that influence senior leadership and shape the long-term innovation pipeline.
Required Qualifications
- Bachelor's degree in Marketing, Business, Consumer Psychology, Market Research, or a related field
- 10+ years of progressive experience in Consumer Insights, Brand Insights, Market Research, or Strategy within a CPG organization
- Demonstrated experience building or significantly evolving an insights capability, function, or research program
- Deep expertise in qualitative and quantitative consumer research methodologies and translating findings into actionable business recommendations
- Strong experience supporting innovation through concept testing, product testing, claims testing, and commercialization learning plans
- Experience leading brand health tracking programs, including measurement of brand awareness, consideration, conversion, brand equity, and other key brand performance metrics
- Hands-on experience with syndicated data platforms, including Nielsen and/or Circana
- Familiarity with consumer panel data and retail analytics
- Experience evaluating marketing and media effectiveness using Marketing Mix Modeling (MMM), attribution, incrementality testing, or similar advanced measurement methodologies
- Strong knowledge of modern online research methodologies and AI-powered insights platforms
- Experience leveraging emerging technologies to enhance consumer learning, research efficiency, and business decision making
- Experience identifying and implementing innovative research capabilities, including digital, behavioral, AI-driven, and agile research approaches
- Proven ability to synthesize multiple data sources into strategic recommendations that influence senior leadership and cross-functional partners
- Exceptional analytical, storytelling, presentation, and executive communication skills
- Experience managing external research agencies and vendor relationships
- Demonstrated ability to influence without direct authority and successfully lead through collaboration in a matrixed organization
- Ability to work in a fast-paced environment in which requirements and priorities constantly change
- Excellent written and verbal communication skills
- Strong organizational and multitasking skills with high attention to detail
- A self-starter with the ability to complete tasks both independently and collaboratively as part of a team
- Bachelor's degree in Marketing, Business, Consumer Psychology, Market Research, or a related field; MBA preferred
Desired Qualifications
- MBA preferred
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