Director, Insights & Analytics
$110,000–$150,000 year
On-siteCalifornia, United States
Job Summary
Lead the development and execution of measurement and insights strategies across client programs, ensuring alignment with business objectives. Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations. Conduct secondary research and synthesize findings into clear insights, strategic recommendations, and compelling client narratives. Partner with account strategic communications, creative, social, content, and digital teams to integrate insights into campaign strategy and execution. Build and maintain agency measurement frameworks, methodologies, and proprietary datasets. Develop reports, dashboards, and presentations that communicate performance metrics, KPIs, ROI, and campaign impact. Serve as a client-facing insights expert, translating complex methodologies and findings into accessible recommendations. Stay current on emerging analytics, measurement, research, and AI-driven methodologies to enhance agency capabilities. Support internal data literacy through training, knowledge sharing, and best practice development. Mentor junior team members as the insights function continues to grow.
Required Qualifications
- Bachelor's degree or equivalent professional experience in analytics, insights, research, measurement, or a related field
- 7+ years of experience in measurement, analytics, research, or insights roles, within a communications, PR, or marketing agency environment
- Proven ability to translate complex data and research into actionable insights and strategic recommendations
- Strong experience with secondary research, measurement frameworks, and analytics platforms
- Excellent writing and presentation skills with the ability to communicate insights clearly to client and internal audiences
- Experience developing dashboards, reports, and performance measurement frameworks
- Strong proficiency in Excel and PowerPoint
- Ability to translate business challenges into research questions and measurement strategies
- Experience collaborating across client services, digital, creative, and data teams
- Familiarity with data analytics technology stacks; exposure to AI/ML for deeper insights
Desired Qualifications
- Experience in B2B communications across technology, cybersecurity, healthcare, financial services, or professional services sectors preferred
- Experience mentoring junior team members is preferred
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