Director, IM Social Media Strategy

Job Summary

Required Qualifications

• •Bachelor's degree in Communications, Marketing, Public Relations, or a related field
• •10+ years of dynamic experience in social media strategy, digital communications, and/or integrated marketing, including leadership in a large, complex organization
• •5+ years of people leadership experience, with demonstrated ability to build and develop teams across strategy, operations, creative, and analytics
• •Pharma / Regulated Industry Background: Hands-on experience operating within pharmaceuticals, healthcare, or a similarly regulated environment where medical/legal/regulatory and compliance partnerships are essential
• •Governance Expertise: Proven track record building or managing social media governance, policy development, risk controls, and channel access frameworks in complex organizations
• •Channel Architecture Focus: Demonstrated experience architecting global channel structures, audience user flows, and multi-market distribution ecosystems—not just producing post-level content
• •Metrics & UX Focus: Strong capability in using analytics tools (e.g., Sprinklr, Khoros, Brandwatch) to derive insights, improve user experience, and communicate return on investment to leaders
• •Global regulatory understanding: The Director brings a working understanding of how healthcare content is evaluated within regulated environments globally, including the ability to distinguish between scientific exchange and institutional communications across the U.S. and international markets
• •Systemic Governance: Own and maintain the global social media governance framework, policies, access controls, and risk protocols appropriate for a heavily regulated pharmaceutical environment
• •Review Optimization: Partner with Legal, Regulatory, Privacy, and Security teams to refine compliant, efficient review pathways and escalation protocols that keep publishing moving smoothly without taking on risk
• •Channel Operations: Supervise global day-to-day operations—including publishing standards, community moderation, credential security, and vendor management (listening tools, publishing platforms, and agency scope)
• •Data & Insights: The director will be responsible for important indictor frameworks across awareness, engagement, traffic, and reputation metrics; turn complex data into actionable insights for leadership
• •Community & Crisis Standards: Set standards for proactive community engagement and sensitive moderation (adverse events, misinformation, product complaints), coordinating closely with issues and crisis teams for rapid alignment during major moments
• •People Management: Direct a high-performing core team (including direct report oversight and indirect functional leadership), encouraging a collaborative, supportive environment focused on professional growth and accountabilities
• •Travel: Occasional travel between local offices and key business events
• •Schedule: Requires occasional flexibility for after-hours coverage during high-priority news cycles or issues

Desired Qualifications

• •Forward-Looking Innovation & AI: Maintain a curiosity about how emerging technologies—specifically AI—will reshape digital strategy, operations, content workflows, and audience engagement over the next 3 to 5 years
• •Emotional maturity and leadership style: To be successful, the Director will be a grounded professional who brings strong emotional intelligence, insight, and diplomacy to every interaction
• •Stakeholder Collaboration & Influence: Build strong, trusting partnerships across therapeutic areas, global markets, and enterprise functions (Communications, Legal, Regulatory, Privacy, Security, HR, and Issues/Crisis), serving as a trusted advisor alongside the Global Leader of Digital and Social Media
• •Global Enablement: Partner with regional teams to amplify local priorities on global channels while providing the governance, templates, and training needed for seamless execution
• •Brand Reputation Management
• •Corporate Communications Strategy
• •Media Relations
• •Communications Measurement
• •Consulting
• •Content Creation
• •Corporate Communications Management
• •Corporate Management
• •Cross-Functional Collaboration
• •Cultural Competence
• •External Communication
• •Organizational Knowledge
• •Relationship Building
• •Social Awareness
• •Stakeholder Engagement
• •Tactical Planning
• •Technical Credibility