Director / Head of TikTok
$140,000–$140,000 year
HybridHowell, New Jersey, United States
Job Summary
Director / Head of TikTok for Chai Vision. Own end-to-end TikTok channel strategy, content engine, creator network, and paid program to drive revenue across the brand portfolio. Lead TikTok Shop growth, organic content, livestream selling, and affiliate/creator partnerships; collaborate with brand, growth, merchandising, and operations teams to scale profitability. Responsibilities include setting monthly/quarterly targets for TikTok channel revenue/GMV/ROAS, identifying high-impact products, building a calendar of organic posts and product launches, managing creator and affiliate partnerships, negotiating partnerships and commissions, planning and overseeing paid campaigns, monitoring analytics and unit economics, and ensuring TikTok Shop policy compliance. Requires 5+ years of experience in growing brands on TikTok/social commerce, a proven track record of hitting revenue/GMV/ROAS targets, strong analytical skills, data-driven mindset, and cross-functional leadership. Bachelor’s degree or equivalent experience. Location: Hybrid – HQ. Salary up to $140,000/year.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 5+ years of experience in social commerce, ecommerce growth, or digital/performance marketing, with direct TikTok experience.
- Demonstrated experience scaling TikTok Shop or a comparable social commerce channel.
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