Director, HCP Marketing
$214,000–$276,500 year
HybridWoburn, Massachusetts, United States or Woburn, Ontario, Canada
Job Summary
Lead RP1 HCP marketing by developing and executing tactical strategies for the initial launch in PD-1 failed melanoma. Identify input from internal and external experts to adapt tactics based on customer needs and gather insights through commercial advisory board meetings. Develop actionable launch initiatives with KPIs, collaborate on the annual strategic brand plan, and establish cross-functional partnerships with medical affairs, R&D, and market access. Manage agency relationships and budgets while leading contact for HCP AOR and campaign development. Ensure compliance with corporate policies and US healthcare laws. This role involves working across a small, agile commercial team to ensure commercial and company success for the new product.
Required Qualifications
- Bachelor's Degree
- 10+ years' experience in marketing, sales, or other commercial roles in the life sciences industry
- Launch experience in oncology or specialty care products
- Ability to conduct business travel outside Massachusetts approximately 10-25% of time
Desired Qualifications
- MBA or advanced degree
- Equivalent life science career experience
- Skin cancer experience
- Strong written and verbal communication skills
- Strong presentation skills appropriate to senior stakeholders
- Ability to lead, collaborate and influence cross-functional teams within an organization
- Flexible, adaptable, diplomatic, and able to effectively deal with ambiguity and solve problems through innovative thinking
- Good blend of strategic and operational experience with the ability to see the big picture and strong attention to detail
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