Director, HCP Marketing, Bylvay
$190,500–$265,000 year
On-siteCambridge, Massachusetts, United States
Job Summary
Develop and operate the annual tactical plan and operational budget for the US market, driving awareness, education, and engagement across key healthcare provider stakeholders. Own and execute the adult segment strategy, positioning, and messaging for Bylvay, ensuring a cohesive brand narrative that integrates growth drivers like market development and patient finding. Deliver revenue and profitability targets by leading integrated tactical planning across HCPs, patients, and value/access, while partnering with sales to co-own field execution and pull-through. Oversee budget planning, forecasting, and resource allocation to maximize ROI, and monitor performance to drive rapid course correction based on insights and market intelligence.
Required Qualifications
- At least 12 years of Biopharma commercial experience
- minimum 7 years of pharmaceutical or biotechnology commercial marketing experience
- Bachelor's degree (BA/BS)
- Fluent in English
- Knowledge of regulations associated with promotion and industry-supported scientific education activities
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
- Excellent written and verbal skills and strong interpersonal communication skills
Desired Qualifications
- Sales or field-based experience
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