Director, GTM Program Management & Analytics
$180,700–$271,100 year
On-siteRenton, Washington, United States
Job Summary
Lead a cross-functional team to build, launch, and scale commercial go-to-market programs across retail and digital channels. Set the strategic framework for launch planning, aligning dependencies with Studios, Marketing, and stakeholders to ensure consistent execution and measurable business outcomes. Own the commercial performance framework by defining metrics, building reporting dashboards, and translating data insights into prioritization decisions. Map and improve the end-to-end customer journey, utilizing feedback to refine launch programs and reduce friction between digital discovery and in-store action. Manage a centralized GTM enablement toolkit and run the launch cadence, including readiness reviews and executive updates.
Required Qualifications
- Senior leadership experience owning go-to-market or launch program management
- Direct people management across multiple functions
- Proven track record leading cross-functional teams and initiatives at scale
- Experience applying customer success principles and journey mapping to improve engagement across physical and digital touchpoints
- Strong analytical capability, including building performance frameworks and turning insights into decisions
- Experience with trade and channel campaigns and retailer enablement
- Clear communication with senior stakeholders and comfort executive readouts
- Structured operating mindset for managing complex, multi-workstream programs
Desired Qualifications
- Familiarity with specialty or hobby retail networks and TCG ecosystem
- Experience supporting retail outcomes through consumer-facing digital surfaces
- Experience running formal operating cadences (WBR/MBR/QBR) and launch governance
- Background in BI, analytics tooling, SQL, Python, and leading data analytics teams
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.