Director, GTM Marketing - Measurement
$145,000–$160,000 year
Remote · New York City, New York, United States or US
Job Summary
The Director, GTM Marketing will lead the go-to-market strategy for InMarket's Measurement business, focusing on revenue growth and marketing’s contribution. Responsibilities include developing a comprehensive GTM strategy, collaborating with the GM and Sales leadership on growth targets, and managing Product Marketing to ensure effective launches. Ideal candidates will have over 12 years of GTM leadership experience, a strong background in B2B environments, and a proven ability to drive commercialization and pipeline growth. Strong collaboration and data-driven decision-making skills are essential.
Required Qualifications
- 12+ years of experience in GTM leadership, Product Marketing, or business-line marketing
- Proven track record owning marketing for a revenue-generating business or division
- Experience partnering directly with GMs and Sales leaders
Desired Qualifications
- Strong background in measurement, ad tech, martech, SaaS, or data-driven B2B environments
- Demonstrated success driving pipeline growth and commercialization impact
- Experience operating in a matrixed organization
- Strong executive presence and cross-functional leadership skills
Additional Requirements
- Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status
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