Director, Growth Marketing
HybridNew York, United States
Job Summary
Own the full D2C growth function end-to-end, including strategy, execution, team, and the operating model. Set and drive growth marketing strategy, define overall targets, and manage day-to-day media buying tactical execution for a 9-figure monthly budget. Lead a team of four full-time channel managers and two freelancers, handling org design, hiring, and coaching. Build systems that scale with complexity to support rapid, efficient signup growth across new channels and audiences. Partner closely with Creative, Product, Strategic Finance, and Corporate Strategy to drive patient acquisition. This full-time role is based in NYC with a hybrid schedule of three or more days in the office.
Required Qualifications
- 7–9 years of experience in growth or performance marketing
- hands-on ownership of digital and offline channels
- managed meaningful paid budgets (8 figures monthly or more)
- scaled budgets 3x or more
- first principles thinking
- strong instincts for impact
- ability to build a growth strategy from scratch
- ability to prioritize ruthlessly across levers
- strong analytical problem solving
- data-driven approach
- root-cause diagnosis skills
- ability to move from data to insight to action quickly
- sense for when a metric needs investigation
- talent for leading and influencing across teams
- low-ego mindset
- strong POV loosely held
- comfort driving complex decisions with multiple cross-functional stakeholders
- ability to deliver results in high-growth, high-stakes environments
- local to NYC or open to relocating
- legally authorized to work in the U.S.
Desired Qualifications
- experience scaling budgets 3x or more
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