Director, Growth Marketing

Director of Growth Marketing responsible for owning audience acquisition, conversion optimization, and experimentation systems to scale BWZ’s audience across paid campaigns, partnerships, events, and audience products. You’ll build end-to-end growth engines, including paid acquisition strategy across social and retargeting, conversion pathways to BWZ’s membership and events, landing page and onboarding optimization, and a repeatable A/B testing framework. You’ll work cross-functionally with Media, Revenue Products, Events, RevOps, and Audience Ops, and you’ll lead the setup of dashboards and reporting cadences to track acquisition, conversion, CAC, and LTV. Strong emphasis on hands-on execution, end-to-end ownership, and building scalable processes from scratch. Senior-level leadership experience with a track record in growth or paid acquisition in a media/audience-driven business, plus comfort with operating without a large team and driving data-informed decisions.