Director, Growth & Engagement
$122,500–$227,500 year
On-siteNew York City, New York, United States or Atlanta, Georgia, United States
Job Summary
Director-level growth leader responsible for end-to-end paid acquisition and app store optimization to drive scalable user growth and engagement for Bleacher Report’s digital products. Own and optimize all paid channels (paid social, search, programmatic, app install networks), drive CAC and LTV efficiency, develop full-funnel strategies, allocate budgets across channels, test creatives and targeting, and iterate on bidding strategies. Own ASO across App Store and Google Play, coordinate with product and design to align store presence with in-app experience, and lead a small team of growth marketers. Build measurement frameworks, collaborate with cross-functional teams, and manage external partners to deliver measurable growth, activation, and retention.
Required Qualifications
- 7–10+ years in growth marketing, product marketing, performance marketing, or mobile app marketing
- Deep expertise in paid acquisition channels and mobile attribution (Branch, AppsFlyer)
- Proven track record optimizing CAC, LTV, and ROAS at scale
- Experience managing agencies and external partners
- Direct people management experience (1–2 team members)
- Highly analytical with comfort using data to drive decisions
- Experience in consumer apps, media, sports, or engagement-driven platforms
- ASO tools and strategies experience
- Cross-functional collaboration with product and design
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.