Director, Global Campaigns
RemoteUnited Kingdom or Ireland
Job Summary
Set a strategic vision for global campaign structure and execution across five core motions, translating messaging frameworks into end-to-end campaigns that drive brand awareness and growth velocity. Be accountable to leadership on program effectiveness, managing budget allocation for content production, video, and localization while optimizing resources for ROI. Partner with product, sales, and regional teams to design themes and deliverables, building scalable playbooks that standardize content creation and enablement. Infuse AI frameworks into all campaign workflows to improve speed, consistency, and quality at scale. Track performance metrics, surface insights, and recommend optimizations to stakeholders. Manage a global team spanning US, Europe, and Asia, reporting to company leadership.
Required Qualifications
- Management experience: ability to inspire a team of strategists and show a vision of what is possible and where our teams should focus efforts
- Deep understanding of marketing funnel tactics and metrics by stage, PLG model and funnel
- Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech
- Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment
- Ability to manage multiple work streams and has presence with the team and leadership
- Strategic thinker with strong attention to detail
- 8+ years working as a campagin strategist in B2B or tech
- Proven experience building and delivering on integrated programs and managing all tools, processes, and assets
- Exceptional communication skills, both verbal and written, with the ability to drive alignment, set expectations and drive to success
- Works well with cross-functional teams and executives, to ensure consistent content is delivered across the company
- A champion for fostering a culture of trust through feedback, communication, and transparency
Desired Qualifications
- Excellent written and verbal communication skills.
- Ability to influence and build effective working relationships with all levels of the organization.
- Familiarity with localization tactics to ensure our content is accessible and inclusive across multiple countries.
- Experience with primary research strategies and types of content creation
- Strategic ability to see opportunities across campaigns and programs where new types of content and programs will thrive.
- Experience building world-class brands through premium content
- Experience with a variety of AI, design, analytics, and video tools.
- Proficiency in digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva
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