Director, Global Brand Operations

Director, Global Brand Operations at Mattel will architect and drive scalable operating models across Mattel’s Global Brand organization, designing SOPs, templates, and training frameworks for Brand Strategy & Activation, Franchise Marketing, Brand Creative, and Brand Partnerships. The role partners with the Brand Transformation team to embed capabilities into day-to-day workflows, establishing governance models, role clarity, and decision-making frameworks, and driving continuous improvement through audits and optimization. Responsibilities include developing standardized templates and playbooks, ensuring knowledge continuity across markets, creating onboarding resources and learning modules, enabling cross-functional collaboration, and delivering executive-ready updates on progress and impact. The position emphasizes systems thinking, process discipline, and building empowered, informed marketing teams, with KPIs and metrics to evaluate operational effectiveness and a focus on global scale and collaboration across regions.