Director, Games Publisher Marketing
$115,280–$172,920 year
On-site · Santa Monica, California, United States
Job Summary
Director, Games Publisher Marketing will develop, own, and oversee the Red Bull North America Publisher Marketing program. Keep track of the global and national gaming and esports landscapes; own the entire funnel of Publisher Marketing for the USA market from mapping potential partners to executing the plan and activating properties through projects that require project leadership and management. Interface with gaming publishers and developers to unfold and negotiate IP integration, league partnerships, and cross opportunities and collaborations with internal stakeholders. Build the national Publisher Marketing business plan and coordinate with the 5 regions in the USA, maintain alignment with Global HQ in Austria, manage the Gaming Publisher budget, and partner with Red Bull Media Network to create content around publishers’ IPs. Develop and drive innovative Publisher projects and activations, establish Red Bull as a thought leader in gaming, and collaborate across marketing, brand, sales, distribution, media, and events to execute integrated campaigns. Prospect new Publisher and IP collaborations; support game releases/esports events and related marketing campaigns; design activation guidelines and tools for regional activation. Open to U.S. citizens, permanent residents, or individuals authorized to work in the United States on a valid visa.
Required Qualifications
- 8+ years of professional experience in Gaming, Entertainment, Sports, Technology or related
- Understanding of the gaming landscape including relevant game titles and publishers/developers, community gatherings and conferences, industry players, gaming media, key events, and technology developments
- Strong communication and project management skills with ability to drive planning, schedules, budgeting, resource management, collaboration, status reporting, and ultimately execute the plan across several stakeholders
- Thrive in a fast paced and dynamic working environment
- Creative thinker with proven ability to design, document, and efficiently communicate compelling Publisher program strategies, tactics and projects
- Experience with the design and execution of negotiations, integrated Publishers, marketing campaigns and activations
- Self-motivation, driven sense of ownership and accountability with keen ability to know what needs to be done
- Detail-oriented with ability to manage budgets and activate IPs across multiple regions
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