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Director, Franchise Operations
$145,000–$169,000 year
On-site · Plano, Texas, United States
Job Summary
Director, Franchise Operations leads Coca‐Cola’s omni‐channel growth by translating consumer and shopper insights into actionable growth plans. Owns end-to-end commercial strategies, cross‐functional execution, and bottler partnerships to drive brand health, household penetration, and transaction growth across retail, foodservice, modern/traditional trade, and digital channels. Focuses on segmentation, occasion-based activations, multicultural marketing, digital shelf excellence, and performance analytics to optimize revenue and market share. Requires a Bachelor’s in business/marketing, 7+ years in CPG/retail with P&L ownership, and strong leadership, analytics, and stakeholder-management capabilities.
Required Qualifications
- Bachelor's degree in business, Marketing, or related field
- Minimum 7 years of progressive experience in consumer-packaged goods (CPG), retail, or adjacent industries
- Direct P&L ownership and proven track record of growth
- Deep expertise in consumer, shopper, and channel insights for decision making
- Experience activating multicultural and inclusive campaigns
- Advanced analytics, digital marketing, forecasting, and performance management tools
- Cross-functional leadership across marketing, sales, digital, operations, and bottler partners
- Strong communication, stakeholder engagement, and negotiation skills
- Ability to translate strategy into actionable plans with flawless execution
- Experience with franchise business models and leading diverse teams across channels
- Annual and long-term business planning, resource alignment, and target achievement
- Channel-specific, customer-centric planning for large/small format stores, foodservice, and eCommerce
- Revenue growth management and value creation
- Change leadership in fast-paced, matrixed environments
- Collaborative partner in co-creating robust business plans
- In-depth understanding of omni-channel and digital excellence
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