Director, Forma Design Industry Strategy
RemoteUnited Kingdom or Amsterdam, North Holland, The Netherlands
Job Summary
Lead the strategy for the Forma Industry Cloud and its go-to-market direction, setting priorities and guiding investment to differentiate the platform. Leverage qualitative and quantitative data, along with AI tools, to turn customer, market, and competitive signals into a clear point of view on where Forma should go. Build frameworks and recommendations that help leadership make confident decisions on pricing, packaging, and adoption across planning, design, and delivery. Serve as a strong evangelist for Forma inside Autodesk and externally with customers, partners, and industry events, capturing stories to demonstrate value and inspire adoption. Partner closely with the design product team to shape the roadmap and align senior stakeholders across product, sales, marketing, and customer success on positioning and execution. Support both European and US time zones.
Required Qualifications
- 10+ years across strategy, go-to-market, product, or management consulting, including significant time in or close to the AEC industry
- Proven track record of leading teams and shaping strategy that delivers measurable business results
- Deep understanding of AEC workflows and the opportunities for digital transformation across the built environment
- Demonstrated experience representing a product or company externally with customers, analysts, and at industry events
- Strong command of data and AI-enabled tools to generate insights and inform decisions, including cloud platforms and data-driven workflows
- Bachelor's degree in business, strategy, architecture, engineering, construction management, or a related field (or equivalent experience)
- Ability to support both European and US time zones
Desired Qualifications
- A strategic leader with exceptional business acumen and a proven track record of shaping and executing go-to-market strategies
- Strong understanding of market dynamics, customer needs, competitive landscapes and the opportunities for digital transformation in the AEC industry
- Comfortable engaging with senior executives, customers, and partners as a trusted advisor and thought leader
- Experienced with cloud platforms, data-driven workflows, or AI-enabled solutions in the AEC context and passionate about technology's role in advancing workflows for the built environment
- Proven experience leading teams and driving results in a matrixed environment through cross-functional collaboration with Product, Sales, Marketing, and Business teams
- Demonstrated ability to communicate complex concepts clearly and persuasively to executive and external audiences
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