Director, Field Marketing - Americas
$193,000–$241,000 year
RemoteUnited States
Job Summary
Lead the Americas Field Marketing team by curating regional plans quarterly with sales leadership and executing multi-channel go-to-market strategies across owned events, partner conferences, and account-based marketing programs. Manage geographically dispersed managers to ensure professional development, optimize the field channel mix, and drive pipeline generation through executive engagement and demand generation initiatives. Set clear objectives and KPIs, oversee end-to-end program management, and act as the primary marketing contact for sales teams to achieve lead and pipeline targets. Collaborate with EMEA and APJ counterparts on global initiatives while leveraging local partners and the US-based team to respond to market changes. Requires in-depth knowledge of B2B SaaS, Salesforce, and Marketo, with the ability to travel across the region.
Required Qualifications
- A leader who consistently applies a growth mindset to execute a multi-touch, multi-channel go-to-market strategy, surpassing both goals and industry standards.
- In depth experience working across multiple sales teams in the Americas.
- Thrive on data and engage with systems to collect, analyze and share data relative to your programs for pipeline planning.
- Strong experience with field marketing, demand generation, and operations/analytics within B2B Enterprise SaaS.
- Demonstrated second-line leadership experience and experience successfully navigating dotted-line relationships.
- Proven experience partnering directly with executive sales leadership.
- Experience with CRM (Salesforce) and Marketo (Marketing Automation) platforms is a must.
- Experience of creating and running account based marketing (ABM) campaigns and executive engagement programs for enterprise and strategic segments is essential.
- Ability to travel across the region.
- All persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification.
- A criminal background check is required to join New Relic.
- Candidates must pass an export compliance assessment as a condition of employment in any global location.
Desired Qualifications
- A proven track record in driving pipeline and demand generation across both owned field events and third party conferences, executive engagement programs, partner marketing, customer marketing and account-based marketing.
- You have rich experience in managing field marketing teams, in B2B enterprise Software as a Service (SaaS) and account based marketing (ABM) and solution led selling, as well as a good understanding of Salesforce CRM and Marketo Marketing Automation platforms.
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