Director, Field Marketing - Academia & Government (EMEA)
HybridLondon, England, United Kingdom
Job Summary
Execute the EMEA field marketing strategy aligned to global demand generation and revenue targets by leading a team of five managers across the region. Drive pipeline creation and acceleration through Account-Based Marketing programs targeting key academic institutions, consortia, and government organizations while curating the proprietary Clarivate event brand for librarians and researchers. Build integrated, multi-channel campaigns including digital, events, and partner marketing to support retention and upsell across a large customer base. Partner with regional sales leadership, SDRs, and global teams to orchestrate high-value engagement and scale best practices across North America and APAC. Establish clear KPIs and reporting frameworks tied to pipeline, conversion, and ROI, fostering a culture of data-driven decision-making and innovation within the London-based hybrid office.
Required Qualifications
- 10+ years in B2B marketing
- Strong focus on field marketing and events
- Proven success managing and leading marketing teams in a global organization
- Demonstrated expertise in Account-Based Marketing (ABM) at scale
- Track record of building and executing large-scale events or conference strategies
- Strategic thinker with the ability to translate vision into execution
- Strong commercial acumen with a focus on pipeline and revenue impact
- Deep understanding of regional market dynamics in EMEA
- Expertise in event marketing, brand building, and audience engagement
- Excellent stakeholder management and cross-functional leadership skills
- Own and execute the EMEA field marketing strategy aligned to global demand generation and revenue targets
- Lead a team of field marketers across EMEA region with a focus on skill development, collaboration and reporting
- Partner closely with regional sales leadership to drive pipeline creation, acceleration, and expansion
- Build campaigns that support a large customer base and drive in-person engagement to support retention and upsell across a large customer base
- Lead the development and execution of integrated, multi-channel campaigns including digital, events, and partner marketing
- Design and scale a regional ABM strategy with for EMEA
- Partner with Sales Development Representatives (SDRs), Sales, and Digital teams to orchestrate high-value engagement with named accounts
- Leverage intent data, segmentation, and personalization to improve account penetration and deal velocity
- Integrate ABM efforts across events, content, and digital channels
- Partner with Global demand generation and digital marketing teams
- Partner with Product marketing and content teams
- Partner with Sales and SDR leadership
- Collaborate with North America and APAC teams to scale best practices globally
- Foster a culture of data-driven decision-making, accountability, and innovation
- Establish repeatable processes and playbooks for scaling programs globally
- Full-time, permanent role based out of our London office on a hybrid basis, 2 days per week in the office
Desired Qualifications
- Experience marketing to academic, research, or library audiences
- Experience in organizing/running a customer advisory board
- Experience in running targeted executive events covering agenda creation, securing speakers and creating compelling content for your target audience
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