Director, Experience Strategy (Audience Insights)
$106,780–$106,780 year
On-siteChicago, Illinois, United States
Job Summary
Lead the development of customer insights and strategic recommendations that inform integrated marketing and media plans, translating qualitative and quantitative research into actionable business strategies. Partner with Planning, Analytics, Media, Data, Creative, and Client teams to develop integrated customer experience strategies, while managing and mentoring strategists across assigned brands. Present strategic recommendations to internal and client stakeholders, ensuring deliverables maintain strategic integrity and drive measurable impact. Stay current on industry trends and evolving customer behaviors to strengthen strategic guidance. This role provides functional leadership for Insights and Strategy, fostering collaboration to resolve complex business challenges within the healthcare media agency environment.
Required Qualifications
- 8+ years of experience in customer experience, strategy, insights, media, or integrated marketing
- Proven ability to lead cross-functional teams and manage multiple priorities
- Strong analytical thinking, problem-solving, and strategic planning skills
- Excellent communication, presentation, facilitation, and storytelling abilities
- Experience mentoring and developing team members
- Proficiency with Microsoft Office applications and relevant research, analytics, and media planning tools
Desired Qualifications
- Pharmaceutical agency experience preferred
- Consumer Health or CPG experience a plus
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.