Director, Email Growth & App Acquisition
$155,000–$165,000 year
On-site · Miami, Florida, United States or Cambridge, Massachusetts, United States
Job Summary
Director, Email Growth & App Acquisition role leading lifecycle marketing programs (email, push, in-app) and app acquisition for KAYAK. Define and lead strategies to drive personalized communications, grow high-quality installs, and improve user retention across the traveler journey. Manage and develop a team, collaborate with product/engineering and brand teams, optimize segmentation/personalization, track key metrics (retention, conversion, lifetime value, CPA), and stay ahead of industry trends in mobile growth and lifecycle marketing.
Required Qualifications
- 8+ years of experience in growth marketing, CRM, lifecycle marketing, or mobile app marketing
- Proven track record managing high-performing engagement and acquisition programs at scale
- Deep expertise in CRM channels including email and push notifications
- Strong understanding of mobile app ecosystems, app growth strategy, and performance marketing
- Experience owning paid acquisition and re-engagement campaigns across major digital platforms
- A data-informed approach to decision-making — comfortable analyzing campaign metrics, running experiments, and using insights to guide strategy
- Familiarity with lifecycle marketing platforms (e.g., Braze, Iterable, Leanplum, Airship) and mobile measurement tools (e.g., Adjust, AppsFlyer, Branch)
- Proven experience building and leading CRM, lifecycle, or growth marketing teams
- Strong communication skills, with the ability to present strategies and results clearly to both technical and non-technical audiences
- Bachelor's degree or equivalent professional experience
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