Director, Dynamics CRM & Member Engagement
HybridLangley, British Columbia, Canada
Langley, British Columbia, CanadaHybridFull TimeSenior LevelFinancial ServicesLarge
Full TimeSenior LevelLargeFinancial Services
Job Summary
Lead the evolution of Tru Cooperative Bank's unified member engagement platform by executing strategy for Microsoft Dynamics 365 CRM, Contact Center, and Customer Insights. Translate business objectives into scalable lifecycle frameworks, roadmap delivery, and AI-enabled personalization to drive member acquisition, retention, and service efficiency. Provide program leadership across CRM, contact center, and insights teams, establishing governance, performance metrics, and cross-functional alignment to ensure effective adoption and measurable outcomes.
Required Qualifications
- Bachelor's Degree IT, Computer Science, or related discipline
- 8+ years of progressive experience in digital product, CRM, and platform leadership roles
- experience in financial services or fintech
- Experience working in an omnichannel environment, including integration across digital, branch, and contact centre channels
Desired Qualifications
- experience with Microsoft Dynamics
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