Director, DTC Growth and Web Experience
$156,000–$231,000 year
RemoteUnited States or Canada
Job Summary
Develop and implement Life360's global eCommerce strategy across digital channels, balancing revenue, MAU, and LTV goals. Build and champion the end-to-end DTC experience roadmap by grounding prioritization in consumer insights, behavioral data, and session research. Lead the global experimentation program, defining A/B testing standards, traffic allocation, and win-rate reporting while maintaining a live test backlog. Execute personalization strategies to define audience use cases, segment-to-experience governance, and lift measurement frameworks that improve CVR and engagement. Analyze website performance metrics to identify conversion drop-offs and drive solutions with Digital Product. Partner with Demand Planning to deliver rigorous business performance reporting and actionable recommendations. Define technology requirements for the web stack, champion platform investments, and serve as the primary DTC voice in Engineering sprint planning. Collaborate with Merchandising, SEO, and Marketing to align the global site roadmap with commercial priorities. Build commercial plans with segmentation strategies across digital channels and surface emerging opportunities to leadership. Drive operational excellence with an omnichannel growth mindset, sharing best practices with Amazon and Retail.com partners.
Required Qualifications
- 8+ years of experience in eCommerce at a fast-paced consumer brand
- at least 3 years in a senior leadership role owning revenue targets
- Proven track record running a high-velocity experimentation program (A/B, multivariate) at scale, with direct ownership of CVR improvement and measurable revenue outcomes
- Strong analytical foundation – you're comfortable in data, can build a financial model, and translate performance metrics into clear strategic recommendations for executive audiences
- Deep experience owning the end-to-end customer journey on a DTC web property, including funnel optimization, personalization, post-click landing experience, and web subscription conversion
- Demonstrated ability to drive cross-functional alignment across Product, Engineering, UX/UI, Analytics, and Marketing without direct authority over those teams
- Experience with web experimentation platforms (Statsig, or equivalent), CMS systems (Contentful, or similar), and analytics tooling (GA4, Amplitude, or similar)
- Experience with global eCommerce, including regional localization considerations for markets across North America, EMEA, LATAM and APAC
- Hands-on operator: you lead by example, can move quickly from strategy to execution, and hold yourself and your team accountable to outcomes, not just outputs
- Strong communicator with the ability to synthesize complex data and consumer behavior into clear narratives for senior leadership
- Bachelor's degree or equivalent
Desired Qualifications
- Ideally within a hardware + subscription business
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