Director - Digital
HybridMumbai, Maharashtra, India
Job Summary
Own and manage the account as the primary Mindshare point of contact for the client, leading digital media strategy and planning across branding and performance mandates. Build and review media plans across OLV, CTV, Programmatic, Social, SEM, and Hyperlocal channels while benchmarking costs to ensure competitive pricing. Manage the Xaxis relationship for programmatic planning and execution, maintaining SLAs and quality standards, and track competitive media activity to bring intelligence into client conversations. Attend and lead client meetings, internal reviews, and partner discussions to translate briefs into structured, insight-led media solutions. Coordinate with specialist teams for integrated deliverables and support award entries as needed. This dedicated single-client mandate sits in the BFSI category within stock broking and investment space in Mumbai.
Required Qualifications
- 6-10 years of media agency experience
- significant portion in digital media
- demonstrated experience working on BFSI brands (banking, insurance, broking, fintech, or investment platforms)
- Hands-on experience with digital branding campaigns across large-scale, multi-city mandates
- Prior experience managing clients independently at a senior or leadership level
- Proven full-funnel media experience: from awareness and consideration (OLV, CTV, Display, Programmatic) through to performance and conversion (SEM, Retargeting, App Install, Lead Generation)
- Ability to design and execute campaigns that address different funnel stages simultaneously, with distinct KPIs, messaging, and channel logic at each level
- Deep knowledge of digital partners across OLV, CTV, Programmatic Display, Social (Meta, YouTube), SEM, and Hyperlocal
- Strong command of cost benchmarks across digital formats and the ability to validate and negotiate partner rates
- Experience building and reviewing integrated digital media plans with clear rationale for channel mix, budget allocation, and targeting
- Hands-on involvement in campaign implementation, trafficking coordination, and delivery tracking, not just planning
- Familiarity with the programmatic ecosystem: DSPs, SSPs, DMPs, brand safety tools, and measurement frameworks
- Understanding of Brand Lift, Search Lift, and attribution methodologies relevant to BFSI advertisers
- Strong analytical thinking: ability to read data, identify trends, and translate into strategic action
- Excellent written and verbal communication, with the ability to present clearly to senior clients
- High attention to detail in plan documents, trackers, client notes, and presentation decks
- Ability to manage multiple workstreams simultaneously without compromising quality
- Strong team player with the ability to manage upward, laterally, and with vendor partners
- Experience in sports marketing, including high-profile sponsorship properties such as IPL: managing linear TV + CTV buys, sponsorship integrations, and delivering reach at scale during live sporting events
- Experience contributing to award entries or case study development
Desired Qualifications
- Specific experience on stock broking, mutual fund, or investment platform accounts
- Exposure to CTV/OTT media buying (JioHotstar, SonyLIV, etc.)
- Familiarity with platforms such as DV360, The Trade Desk, Meta Ads Manager, and Google Ads
- Awareness of SEBI advertising guidelines and BFSI-specific disclaimer norms
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