Director, Digital Product
HybridSt. Louis, Missouri, United States
Job Summary
Define and communicate a clear digital product strategy aligned with company goals, owning the roadmap across US, UK, and select global sites to drive commercial growth and conversion optimization. Champion a data-driven approach to prioritization and decision-making while partnering with Tech teams to deliver high-performing, seamless brand experiences. Lead feature delivery ensuring speed, quality, and impact, utilizing customer insights and analytics to drive adoption and continuous iteration. Monitor the competitive landscape and emerging technologies to maintain a leading digital experience. This role requires 8+ years of experience in high-scale environments and expertise in CRO, Agile/Scrum, and analytics tools like Salesforce and GA4. Based in St. Louis, MO, the Director supports Build-A-Bear's direct-to-consumer mobile-first approach, measuring success through DTC revenue targets, funnel metrics, and roadmap alignment.
Required Qualifications
- 8+ years of relevant experience or equivalent experience gained in high-scale, high-complexity environments
- Bachelor's degree
- Expert in digital product strategy and road mapping
- Expert in conversion rate optimization and experimentation
- Expert in translating business needs to technical partners
- Skilled in Agile/Scrum Product Development
- Skilled in analytics and funnel performance (Salesforce, GA4)
- This role must be based in St. Louis, MO
- Candidates outside the area are welcome to apply; relocation assistance may be considered for qualified candidates
Desired Qualifications
- MBA or equivalent
- Demonstrated experience partnering closely with technology and engineering leaders
- Proven ability to translate product vision into a clear, prioritized roadmap for retention and growth
- Led product discovery and design in partnership with engineering and CX
- Experience defining KPIs, leveraging dashboards, and communicating performance insights
- Demonstrated leadership in complex, matrixed organizations
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