Director - Digital Marketing
HybridRichmond Hill, Ontario, Canada
Job Summary
Lead digital growth strategy and media investment across B2C and B2B channels, driving customer acquisition, engagement, retention, and revenue through paid, owned, and earned media. Oversee performance media, SEM, CRM, email, and lifecycle marketing while managing agency and partner relationships to ensure commercially efficient execution. Own the paid and organic social ecosystem, optimize marketing technology for personalization and automation, and partner cross-functionally with eCommerce, analytics, and business teams to deliver measurable outcomes. Advance the organization toward a digital-first, customer-centric model using data-driven decision-making and test-and-learn practices.
Required Qualifications
- University degree in business, marketing, commerce, digital marketing, analytics, or a related discipline
- Minimum 10+ years of progressive digital marketing, media, CRM, lifecycle marketing, eCommerce, or growth marketing experience
- 5+ years of people leadership experience, including leading managers and/or multi-disciplinary teams
- Experience owning significant media, digital marketing, or MarTech budgets with accountability for performance, optimization, and return on investment
- Experience leading agency, platform, vendor, and technology partner relationships
- Experience partnering cross-functionally with eCommerce, analytics, merchandising, creative, integrated marketing, IT, and business stakeholders to deliver measurable business outcomes
- Office environment – Hybrid, with 4 days onsite in Richmond Hill
Desired Qualifications
- MBA or advanced education in marketing, business, digital transformation, analytics, or related field
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