Director- Digital Marketing and Analytics
$127,608–$217,818 year
On-siteOwings Mills, Maryland, United States
Job Summary
Develop and execute a comprehensive digital marketing strategy aligned with organizational goals, service line priorities, and patient engagement objectives. Lead platform selection, vendor management, budget oversight, and performance measurement to maximize ROI across channels. Drive innovation by monitoring industry trends, emerging technologies, and AI-driven marketing tools. Oversee website governance, SEO optimization, and digital patient access initiatives including online scheduling and live chat. Direct email marketing programs, social media strategy, and online reputation management while leading and mentoring the digital marketing team. Build partnerships with agencies, vendors, IT, and physician services to support organizational objectives. Requires 10+ years of progressive digital marketing experience with at least 5 years in a leadership role. Pay range $61.35 to $104.72 based on experience. Benefits include medical, dental, vision, 403(b) match, tuition reimbursement, and generous PTO.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- 10+ years of progressive digital marketing experience, with at least 5 years in a leadership or management role
- Experience managing teams and external vendors in a complex, matrixed organization
- Demonstrated expertise across core digital marketing disciplines: SEO/AIO, email marketing, social media, web content management, and online advertising
- Strong analytical skills with the ability to translate data into actionable strategy and clear executive reporting
- Proficiency with digital marketing platforms and tools (e.g., CMS platforms, email marketing platforms, Google Analytics, Google Search Console, social media management tools)
Desired Qualifications
- Experience in healthcare marketing or a regulated industry
- Familiarity with physician directory platforms and patient access tools (online scheduling, live chat)
- Knowledge of HIPAA considerations as they apply to digital marketing practices
- Experience with AI-driven marketing tools and an understanding of how generative AI is reshaping search and content strategy
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