Director, Digital Experience & Discoverability
On-sitePalo Alto, California, United States
Job Summary
Own the website end-to-end as the connective tissue of the buyer journey, mapping audiences and shaping content and navigation for both humans and AI agents. Lead the vision for discoverability across classic SEO, AEO, and GEO, structuring content and schema to ensure accurate representation in answer engines like Claude and ChatGPT. Build feedback loops to monitor brand visibility on key surfaces and oversee CRO experimentation to meet organic growth targets. Lead AI adoption across marketing operations and establish unified dashboards for reporting. Requires 8+ years leading web/digital experience with a track record in AI search strategy. Located in Palo Alto, CA, with competitive base pay, stock options, and pre-IPO equity.
Required Qualifications
- 8+ years leading web/digital experience
- 1–2+ years working on AI search/AEO/GEO strategy
- Experience managing or leading a team, with a track record of setting direction and staying close enough to the work to guide it well
- Track record owning a website as a full buyer-journey experience, not a single workstream
- Strategic thinker who can shape category narrative, not just execute a content plan
- Understanding of how LLMs retrieve and cite information (conceptually - not an engineering role)
- Strong stakeholder management across marketing, product, design and engineering
- Comfortable operating in ambiguity, since best practices in this space are still evolving
Desired Qualifications
- Experience with structured data/knowledge graphs
- B2B SaaS background
- Public POV (writing, talks, LinkedIn presence) on AI search or SEO
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.