Director Demand Partnerships
HybridZurich, Provincie Friesland, Kingdom of the Netherlands
Job Summary
Develop and manage relationships with leading Demand-Side Platforms (DSPs) such as The Trade Desk, Google DV360, and Adform to integrate Advertima-enabled inventory into their go-to-market activities. Create joint sales initiatives, develop sales enablement materials, and deliver training to partner teams for bringing the joint offering to market. Build strong relationships with media agencies, agency holding groups, and Retail Media teams to educate stakeholders on the value of In-store Retail Media and help them incorporate physical stores into omnichannel media planning. Identify opportunities with Retail Media Platforms, SSPs, and technology partners to strengthen the ecosystem and create additional value for retailer customers. Collaborate with Sales, Customer Success, Product, and Marketing to establish Advertima-enabled In-store Retail Media as a standard component of modern omnichannel media strategies.
Required Qualifications
- 8+ years of experience in Retail Media, digital advertising, ad tech, media agencies or programmatic advertising
- Proven experience working with Retail Media organizations, Retail Media teams within retailers, media agencies, DSPs or Retail Media platforms
- Strong understanding of the Retail Media ecosystem, including agency buying models, programmatic advertising, DSPs, SSPs and omnichannel media planning
- Experience building and growing commercial partnerships across the Retail Media and digital advertising ecosystem
- Excellent presentation, communication and storytelling skills
- Outstanding verbal and written English skills
- Commercial mindset with the ability to identify new growth opportunities and translate relationships into measurable business outcomes
- Self-driven, proactive and relationship-oriented
- Comfortable working across international markets and collaborating with cross-functional teams
- ClickUp
- shared calendars
- AI collaboration tools
Desired Qualifications
- Ideally, you also have some experience in any of the following...
- Demand-Side Platforms such as The Trade Desk, Google DV360, Adform, Yahoo DSP or Amazon DSP
- Retail Media Networks or Retail Media Platforms
- Programmatic DOOH and omnichannel advertising
- Agency holding groups such as Publicis, Omnicom, WPP, Dentsu, Havas or IPG
- SSPs and supply-side monetization platforms
- Go-to-market strategy and partner enablement
- Building partner training and sales enablement programs
- Media measurement, attribution and audience analytics
- Cross-channel media planning and performance marketing
- Ad tech, martech or SaaS businesses
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.