Director, Demand Generation
$180,000–$200,000 year
Hybrid · San Francisco, California, United States or Seattle, Washington, United States
Job Summary
Director-level role to architect and scale Supio's demand engine from the ground up, owning end-to-end pipeline generation and building the infrastructure, workflows, and programs that connect marketing effort to revenue. You will design full-funnel demand strategy across digital, ABM, and outbound, build the demand-gen stack end-to-end (HubSpot workflows, Clay enrichment, Gong insights), turn intent and technographic signals into high-conversion outreach, run ABM across personal injury legal segments, drive content-driven demand via webinars and AI-assisted mapping, instrument the funnel with dashboards and attribution, and deploy AI agents to scale programs. Collaboration with field sales, field marketing, and RevOps is essential, and you should bring a builder's mentality to stand up new GTM infrastructure from scratch. The role is based in San Francisco or Seattle, with four days in office, and offers a compensation package including base salary, equity, and benefits.
Required Qualifications
- 7+ years in demand generation, minimum of 2 years leading the function at a B2B SaaS company.
- Deep hands-on expertise in the modern GTM stack — built and owned complex HubSpot workflows, operationalized Clay pipelines at scale, and pulled real intelligence out of Gong.
- Built and run ABM programs end-to-end, from target account selection through multi-touch orchestration to closed revenue.
- Working fluency in signal-based marketing — intent data, technographic signals, and behavioral triggers — and have used them to drive real pipeline.
- Comfortable using AI agents, prompt workflows, and LLM-driven automations to scale programs, personalize at volume, and sequence content intelligently across the buyer journey.
- Led content demand programs — webinars, syndication, AI-assisted content mapping — and know how to make existing libraries work harder.
- Bring analytical rigor: funnel model, attribution framework, data storytelling.
- Experience partnering with RevOps on CRM architecture, lead routing, scoring models, and attribution frameworks.
- Builder mindset — energized by standing up new systems, not just optimizing what exists.
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