Director, Demand Generation
Remote · Chicago, Illinois, United States or Oregon, United States
Job Summary
Director of Demand Generation to lead strategy, execution, and team responsible for marketing-sourced pipeline across BH, Care, and Ed. Own pipeline targets, manage a three-person Demand Generation Manager team (one per LOB), align cross-LOB channel strategy (paid search, paid social, display, ABM, email nurture, webinars, events, thought leadership), and drive multi-channel programs to deliver consistent pipeline and revenue contribution. Partner with Sales leadership to define funnel stages, lead scoring, and handoffs; own funnel analytics, attribution, and ROI. Include SEO/AEO and conversion-rate optimization, with hands-on experience in marketing tech stack (HubSpot, Salesforce, 6sense, ZoomInfo, Clay, Google Ads, LinkedIn, Meta) and an AI-first approach to accelerate operations in a fast-paced, PE-backed SaaS environment.
Required Qualifications
- 7 to 10+ years of progressive experience in B2B demand generation
- at least 3 years directly managing and developing a demand gen team
- experience operating across SMB, mid-market, and enterprise segments with meaningfully different sales cycles
- track record of owning a marketing-sourced pipeline number and delivering measurable revenue impact in a scaled SaaS environment
- strong analytical ability to interpret funnel data and forecast pipeline health
- deep experience with digital advertising, ABM, campaign management, SEO/AEO, and performance optimization across paid and organic channels
- hands-on experience with marketing and sales tech stack (HubSpot, Salesforce, 6sense, ZoomInfo, Clay, Google Ads, LinkedIn, Meta)
- AI-first mindset with experience building AI-enabled workflows to accelerate marketing operations
- experience managing external agency and vendor relationships with ROI accountability
- comfort operating in a PE-backed environment with focus on pipeline and revenue targets
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.