Director, Data Strategy

Director, Data Strategy role with WPP Media’s Data, Technology & Analytics team focusing on client relationships (Reckitt, Jet2, Colgate, Danone) and delivering data-led audience design and strategy across paid media. Responsibilities include leading test, trial and strategy recommendations, collaborating with media planning/activation to embed enhanced data solutions, championing Open Intelligence and Infosum solutions, and developing AI-based tools to automate key data-strategy functions. Manages 1–2 Data Strategy Managers and guides senior-level data strategy work, with a hybrid office-week model in London.