Director, Customer Marketing
On-siteAustin, Texas, United States
Job Summary
Develop and lead the Observability customer marketing strategy, focusing on adoption, retention, and expansion revenue across the customer lifecycle. Lead the Tier 1 event strategy including promotion, webinars, and account activation while mentoring a high-performing team of six marketers. Design full-funnel programs that increase product adoption and drive measurable revenue impact, leveraging AI and automation tools to identify expansion opportunities. Partner with Corporate Marketing to recruit customer advocates and collaborate with Product Marketing to align proof points with go-to-market messaging. Establish a data-driven operating model with clear KPIs tied to retention and pipeline contribution, managing global budget allocations and reporting frameworks. Own the Expand funnel performance, working with field and Sales teams to equip them with expansion plays and content.
Required Qualifications
- 10+ years of B2B enterprise marketing experience leading Customer Marketing or Lifecycle Marketing programs
- Proven success driving upsell, cross-sell, and expansion revenue through customer lifecycle and advocacy initiatives
- Strong background in building and executing executive engagement programs—Customer Advisory Boards, CIO roundtables, or strategic account experiences
- Experience developing content and programs that translate customer outcomes into business growth narratives for use across Sales, Marketing, and analyst relations
- Demonstrated leadership in managing and developing high-performing marketing teams with a culture of performance and accountability
- Deep collaboration experience with Sales, Customer Success, and Product Marketing to deliver joint retention and expansion outcomes
- Proficiency with CRM and marketing automation platforms (Salesforce, Marketo)
- Strong analytical mindset with evidence of data-driven decision making and performance optimization across the customer lifecycle
- Exceptional written and verbal communication skills with executive-level presence and the ability to influence across a matrixed organization
Desired Qualifications
- Experience in observability, IT infrastructure, network management, or enterprise SaaS
- Experience with tools such as Gainsight, 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, Claude or similar tools
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.