Director, Customer Marketing
On-siteAlpharetta, Georgia, United States
Job Summary
Own and execute the customer marketing strategy focused on expansion revenue through upsell and cross-sell. Partner with inside sales and account management to generate qualified opportunities from existing customers. Design targeted campaigns using segmentation, product usage, and market insights while leading communication programs like newsletters, product launches, and lifecycle engagement. Build advocacy programs including case studies and references, and drive engagement through global events and advisory boards. Establish metrics such as NPS, adoption, and campaign performance. Work across Salesforce and Marketo to scale execution, and lead a growing team of customer marketing professionals.
Required Qualifications
- An experienced B2B marketing leader with a background in customer marketing, demand generation, lifecycle marketing, or a closely related field
- Experienced working in SaaS or enterprise software environments
- Proven in driving campaigns and programs that result in customer expansion (upsell/cross-sell)
- A strong cross-functional partner to Sales, Product, and Marketing teams
- Data-driven, with the ability to use customer insights to shape strategy and decision-making
- A leader who has built, managed, or scaled teams and can develop talent effectively
Desired Qualifications
- Experience standing up or scaling a customer marketing function from scratch
- Familiarity with CRM and marketing automation tools such as Salesforce and Marketo
- Experience building customer advocacy, community, or reference programs
- Exposure to multi-product or multi-industry SaaS environments
- A track record of aligning closely with Sales to drive measurable revenue outcomes
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