Director, CRM & Customer Lifecycle Marketing
$156,000–$173,000 year
On-site · Stamford, Connecticut, United States
Job Summary
Director of CRM & Customer Lifecycle Marketing to transform how Curaleaf leverages customer data to drive retail growth, deepen relationships, improve retention, and increase customer lifetime value. You will lead CRM strategy focused on retail growth, define segmentation, personalization, testing, and measurement, and build lifecycle programs across onboarding, engagement, repeat purchase, loyalty, and reactivation. The role requires partnering with Retail, Analytics, Brand Marketing, Creative, Digital, and IT to translate data into actionable plans, drive traffic and conversion, and mature CRM into a performance-based engine in a regulated cannabis environment. You’ll develop dashboards, establish KPIs, and foster a cross-functional, test-and-learn culture to maximize first-party data value and customer outcomes across Curaleaf’s portfolio.
Required Qualifications
- Bachelor’s degree required
- 8 to 12+ years of experience in CRM, lifecycle marketing, retention marketing, customer strategy, loyalty, database marketing, or related fields
- Experience using customer data to build segmentation strategies and personalized marketing programs
- Strong analytical skills and ability to translate data into actionable insights
- Experience building customer lifecycle programs across email, SMS, loyalty, digital, e-commerce, or retail channels
- Strong understanding of CRM platforms, marketing automation, customer data, campaign operations, testing, and measurement
- Experience partnering with Analytics, Technology, Digital, Retail, Creative, and Brand teams
- Proven ability to build structure, process, and roadmaps in fast-moving or evolving environments
- Strong communication and presentation skills; ability to influence senior leaders and cross-functional partners
- Strong project management skills; ability to manage multiple priorities and drive work forward with urgency
- Bachelor’s degree required
Additional Requirements
- No sponsorship for non-immigrant or immigrant visas
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