Director, Creative Strategy, Hers
$190,000–$240,000 year
RemoteUnited States
Job Summary
Own the creative strategy for the Hers brand across performance marketing channels, translating customer insight and performance data into concepts, scripts, and production-ready briefs. Lead a multidisciplinary creative pod, partnering with editors, producers, and studio teams to develop high-quality creative for Meta, YouTube, TikTok, and emerging channels. Establish high bars for strategy and briefing, ensuring every concept is grounded in measurable success criteria while operating within healthcare marketing guardrails. Create fast feedback loops across Creative, Growth, and Media Buying to continuously test, learn, and iterate. Capture and scale winning ideas by building repeatable creative frameworks adaptable across products and markets.
Required Qualifications
- First and foremost: a strong portfolio of performance creative that has won at scale on paid social
- 8+ years of experience in creative strategy, content strategy, or performance creative
- Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels
- Deep data fluency: you are comfortable in ad performance data, can identify actionable patterns yourself, and let evidence lead creative decisions
- Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product functions
- Strong ownership mindset with the ability to move quickly, make decisions with imperfect information, and continuously iterate based on performance
- Exceptional business acumen with the ability to connect creative decisions to customer behavior, business performance, and long-term brand growth
Desired Qualifications
- Experience in telehealth, healthcare, weight loss, or another regulated or sensitive category
- Experience standing up in-house creative teams or transitioning work from external agencies
- Experience adapting and localizing winning creative across international markets
- Familiarity with UGC and creator-driven production models, including remote capture
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