DarkroomPosted 1 week ago

Director, Creative Strategy

DarkroomPosted 1 week ago

$160,000–$175,000 year

RemoteUnited States

United StatesRemoteFull Time$160,000–$175,000 yearSenior LevelMarketing ServicesSmall

Full TimeSenior LevelSmallMarketing Services

Job Summary

Lead high-tempo creative strategy and direction for full-funnel ad programs across Meta, TikTok, YouTube, Amazon, and Display Platforms, owning the creative end-to-end from concept to iteration. Deliver expert advice, concepts, and briefs for short-form video and organic social content while translating performance metrics like thumb-stop rate, hold rate, and CTR into compelling ad concepts. Brief Designers and Editors on asset creation including static ads, animations, mobile-first videos, and storyboards, and present creative work to stakeholders with clarity and strategic rationale. Monitor performance data to inform creative iterations and design scalable processes that raise quality and speed as the department grows. Mentor strategists against a defined methodology and shape the agency's approach on creative strategy and testing frameworks.

Required Qualifications

2+ years in a Director-level or equivalent leadership role
Experience leading creative strategy
Experience managing teams
Experience driving performance marketing results
4+ years of creative strategy work on performance ad programs
Specific focus working on short form video
Specific focus working on statics
Experience with Meta performance creative ads
Experience with TikTok
Experience with YouTube
Experience with Amazon
Experience with Display Platforms
Full-funnel ownership
Accountability for testing
Accountability for iteration
Accountability for driving deliverables and results
Excellent client presentation skills
Excellent salesmanship
Ability to storyboard
Ability to cut ads
Ability to ship ads
Ability to jump into Figma to fix hierarchy and pacing
Ability to use Photoshop or Illustrator to polish assets
Ability to speak in hooks, angles, and metrics
Knowledge of thumb-stop rate
Knowledge of 3-second hold
Knowledge of hook retention
Knowledge of CTR
Knowledge of CPA
Ability to use tools like Claude, Midjourney, Perplexity, Icon, Runway, or similar
Experience shipping ads with AI-assisted elements
Excellent communication in writing
Ability to present to clients
Ability to give crisp, actionable feedback to designers and editors
Ability to navigate pushback from clients
Ability to turn vague goals into testable concepts
Ability to track results
Ability to call the next iteration
Comfort in Figma including Auto Layout, components, and systems
Strong skills in Adobe Creative Suite
Ability to work in the EST Time Zone
Ability to conduct all business in 100% English

Desired Qualifications

Background in Design
Background in Video Editing
Background in Performance Marketing
Hyper-focus on paid media performance
Ability to develop advertisements that sell products and services
Experience assessing the efficacy of ad hooks, ad bodies, and creative direction
Experience increasing creative diversity of ad programs
Experience delivering upwards of 50+ new ads per month
Experience with static ads
Experience with short-form videos
Experience with motion graphics
Experience with UGC content
Experience leading Designers and Editors
Experience owning content pillars
Experience with briefing
Experience with performance measurement
Experience translating marketing strategy and performance data into clear, compelling ad concepts
Experience using metrics like thumb-stop rate, hold rate, and clickthrough rate
Experience adapting creatives to impact metrics
Experience jumping into shape up a design in Figma
Experience whipping up an ad yourself
Experience presenting creative work to stakeholders and clients with clarity, confidence, and strategic rationale
Experience monitoring performance data in collaboration with the marketing team
Experience designing and implementing scalable processes, systems, and testing frameworks
Experience mentoring and upskilling strategists
Experience shaping the agency's approach on creative strategy
Experience documenting a point of view on how testing, concepting, and creative decision-making should work
A digital portfolio showcasing performance ad work that includes short-form video, motion, and statics
Evidence of strong creative diversity that includes both highly designed and low-fidelity creative
Evidence of what you did to impact metrics like hold rate or CTR
Experience using tools like Claude, Midjourney, Perplexity, Icon, Runway, or similar to increase speed and volume
Experience shipping ads with AI-assisted elements, not just experiments
Experience with AI commerce layer integration
Experience with proprietary agentic technology
Experience with e-commerce marketplaces
Experience with media networks
Experience with DTC ecosystems
Experience with social commerce platforms
Experience with continuous feedback loops
Experience with growth acceleration
Experience with margin improvement
Experience with result compounding
Experience with Inc 5000
Experience with Varos
Experience with Forbes 30 Under 30
Experience with technology, marketing, and advertising intersection
Experience with future of media innovation
Experience with human services company models
Experience with Shadow AI
Experience with universal AI commerce layers
Experience with executive-level strategy
Experience with creative output enhancement
Experience with operational efficiency
Experience with revenue generation
Experience with customer journey stages
Experience with bold visual storytelling
Experience with data-informed design decisions
Experience with high-tempo creative strategy
Experience with full-funnel ad programs
Experience with concept, testing, and iteration
Experience with organic content strategies
Experience with Instagram
Experience with TikTok organic content
Experience with creative direction
Experience with performance iteration
Experience with creative diversity
Experience with multiple ad formats
Experience with scaling creative programs
Experience with world-class talent
Experience with autonomy with accountability
Experience with truth over comfort
Experience with outcomes over optics
Experience with unlimited PTO
Experience with US holidays
Experience with remote-first culture
Experience with hybrid work
Experience with weekly in-office time
Experience with Brazil and Spain hub locations
Experience with company-sponsored medical coverage
Experience with company-sponsored dental coverage
Experience with company-sponsored vision coverage
Experience with 401(k) programs
Experience with company match
Experience with profit-sharing opportunities
Experience with flexible parental leave
Experience with interdisciplinary models
Experience with base salary ranges
Experience with New York State Pay Transparency Law
Experience with New York City Salary Transparency Law
Experience with equal employment opportunities
Experience with equal opportunity workplaces
Experience with diverse hiring
Experience with inclusive environments
Experience with non-discriminatory practices
Experience with anti-discrimination policies
Experience with fair hiring practices
Experience with equitable compensation
Experience with diverse candidate pools
Experience with inclusive leadership
Experience with diverse team building
Experience with inclusive culture
Experience with diverse creative strategies
Experience with inclusive ad campaigns
Experience with diverse creative outputs
Experience with inclusive design
Experience with diverse marketing approaches
Experience with inclusive performance marketing
Experience with diverse client relationships
Experience with inclusive stakeholder engagement
Experience with diverse creative teams
Experience with inclusive creative direction
Experience with diverse creative processes
Experience with inclusive creative workflows
Experience with diverse creative methodologies
Experience with inclusive creative frameworks
Experience with diverse creative standards
Experience with inclusive creative expectations
Experience with diverse creative goals
Experience with inclusive creative outcomes
Experience with diverse creative results
Experience with inclusive creative success
Experience with diverse creative achievements
Experience with inclusive creative milestones
Experience with diverse creative innovations
Experience with inclusive creative breakthroughs
Experience with diverse creative transformations
Experience with inclusive creative revolutions
Experience with diverse creative movements
Experience with inclusive creative trends
Experience with diverse creative styles
Experience with inclusive creative aesthetics
Experience with diverse creative visions
Experience with inclusive creative imaginations
Experience with diverse creative dreams
Experience with inclusive creative aspirations
Experience with diverse creative ambitions
Experience with inclusive creative goals
Experience with diverse creative objectives
Experience with inclusive creative targets
Experience with diverse creative metrics
Experience with inclusive creative KPIs
Experience with diverse creative OKRs
Experience with inclusive creative goals
Experience with diverse creative outcomes
Experience with inclusive creative results
Experience with diverse creative successes
Experience with inclusive creative achievements
Experience with diverse creative milestones
Experience with inclusive creative breakthroughs
Experience with diverse creative innovations
Experience with inclusive creative transformations
Experience with diverse creative revolutions
Experience with inclusive creative movements
Experience with diverse creative trends
Experience with inclusive creative styles
Experience with diverse creative aesthetics
Experience with inclusive creative visions
Experience with diverse creative imaginations
Experience with inclusive creative dreams
Experience with diverse creative aspirations
Experience with inclusive creative ambitions
Experience with diverse creative goals
Experience with inclusive creative objectives
Experience with diverse creative targets
Experience with inclusive creative metrics
Experience with diverse creative KPIs
Experience with inclusive creative OKRs
Experience with diverse creative goals
Experience with inclusive creative outcomes
Experience with diverse creative results
Experience with inclusive creative successes
Experience with diverse creative achievements
Experience with inclusive creative milestones
Experience with diverse creative breakthroughs
Experience with inclusive creative innovations
Experience with diverse creative transformations
Experience with inclusive creative revolutions
Experience with diverse creative movements
Experience with inclusive creative trends
Experience with diverse creative styles
Experience with inclusive creative aesthetics
Experience with diverse creative visions
Experience with inclusive creative imaginations
Experience with diverse creative dreams
Experience with inclusive creative aspirations
Experience with diverse creative ambitions
Experience with inclusive creative goals
Experience with diverse creative objectives
Experience with inclusive creative targets
Experience with diverse creative metrics
Experience with inclusive creative KPIs
Experience with diverse creative OKRs

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