Director, Creative Development & Strategy
$173,650–$216,200 year
On-siteLos Angeles, California, United States
Job Summary
Define and drive the long-term creative strategy for the Topps brand, balancing legacy with innovation. Produce world-class creative work across digital, print, social, and content platforms. Collaborate with Marketing, Product, and Brand teams to ensure execution aligns with business goals and collector insights. Develop campaign platforms and storytelling strategies for major product launches, partnerships, and brand initiatives. Guide creative development for licensed properties across sports, entertainment, and pop culture. Champion creative experimentation to push the brand into new visual and cultural territory. Present concepts to executive leadership and licensing partners with clarity and strategic rationale. Maintain brand consistency across all consumer touchpoints. Build and mentor a high-performing creative team, fostering collaboration and growth.
Required Qualifications
- 10+ years of creative leadership experience in brand, agency, or entertainment environments
- Strong portfolio demonstrating strategic thinking and impactful creative work
- Deep understanding of brand identity, narrative development, and integrated campaign strategy
- Proven success leading and inspiring creative teams across multiple disciplines (design, copy, content)
- Strong visual sensibility and storytelling skills, with experience across digital, print, packaging, and social
- Comfortable leading strategic presentations and creative reviews with senior leadership and stakeholders
- Experience managing external creative partners, agencies, and freelancers
- Ability to thrive in a fast-paced, collaborative environment that values innovation and experimentation
Desired Qualifications
- Expertise in working with licensed brands and navigating partner approval processes
- Experience in sports or entertainment licensing
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